![]() ![]() ![]() At the same time, the SAT partnered with Kahn Academy to offer free test prep and increased their direct-to-state marketing, and the SAT regained market share supremacy within a few years. The SAT, as you would expect, took notice, and within three years revamped its test content to look more similar to the ACT. And many states adopted the ACT as their official state test for juniors. It had more data science and less geometry. Why? It’s hard to know for sure, but at the time, the ACT was probably a bit better as a test. It felt as if Pepsi had surpassed Coke’s market share, Bing had surpassed Google, or One Direction had surpassed The Beatles. In 2012, the ACT surpassed the SAT in market share and the college prep testing world shook. As that perception-that the colleges had a preference between the two tests-waned, ACT began eating into SAT’s market share. Further, it was believed that coastal universities preferred the SAT, while colleges in the hinterlands favored the ACT. Coastal high school students living in places with more Starbucks than Walmarts generally chose the SAT, while students in the interior of the U.S., in zip codes with more Walmarts than Starbucks generally took the ACT. Until 2012, the SAT’s popularity exceeded that of the ACT-in market share it was about 55% versus 45%. Which test is more popular today, and do colleges prefer one test or the other? Is the SAT or the ACT More Popular? Once wildly more popular than the ACT, the SAT saw a big drop in market share in the mid 2000’s. ![]()
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